MacDirectory Magazine

Summer-Fall 2008 (#38)

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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162 MacDirectory FEATURE Welcome to the inaugural installment of "At the Core", in which we'll take a look behind the scenes of developing games for the Mac – what it takes, how ideas are formed and carried to their conclusions, and what it means to create entertain- ment for what is arguably a niche market. If you're any kind of Mac enthusiast, you'll recognize the name Freeverse as one of the platform's strongest and most creative supporters. From humble beginnings, they've managed to not only make developing products for the Mac OS a viable business strategy, but a sound one as well. Featuring a lineup of toys — such as the hugely popular "Jared, Butcher of Song" and SimStapler; games – such as Wingnuts 2 and the new Neon Tango, and applications – notably the popular Comic Life Deluxe Edition and the BumperCar Web browser for kids, the staff at Freeverse has consistently provided top-notch value on all fronts. It's no wonder that they have a solid record of winning Apple Design Awards in numerous categories over the years. We were recently fortunate enough to get an interview with Freeverse producer Justin D'Onofrio, who gave us a little bit of background on how the studio began, how it develops its ideas, and the particular challenges and joys of creating software for the Mac. MacDirectory > Justin, can you give us a brief history of how Freeverse came to be? Justin D'Onofrio > Freeverse began around 14 years ago with our CEO, Ian Smith, creating a Mac card game in his bedroom. Shortly after he was joined by his brother, Colin, and the two of them grew the company from card games to arcade and puzzle games, into creative software, and into the Freeverse of today. The company has always been located in New York City, starting out in a Chelsea town house, growing into another in the East Village, and we've recently gotten settled into our new home in Brooklyn's Dumbo neighborhood. While we're now branching out into other areas, such as games for the Xbox 360, the Mac card games that started the company have always been available and to this day they have a large player community. The characters that we've created have been featured in a variety of other media, such as commercials for Blockbuster Video featuring Jared, who AN INTERVIEW WITH FREEVERSE AT THE CORE WORDS BY KEONI CHAVEZ

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