MacDirectory Magazine

Summer-Fall 2008 (#38)

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 123 of 179

122 MacDirectory PROFILE ERICKSON STOCK > COMBINING IMAGES AND IMAGINATION Combining three businesses under one roof is the specialty of Erickson Stock. The company shoots, maintains and provides high-quality images for corporate use all over the world. The Erickson Web site says it all: "What makes Erickson Stock different from other stock agencies is the quality and style of the imagery. Since the entire library has been created by Jim Erickson over his thirty-year career, it maintains a certain consistency and integrity throughout. "Erickson also has a staff of 20, including editors, designers, salespeople and production assistants. Although our niche market lies in business and healthcare, there are a wide variety of images and we continue to grow into new industries." Photographer Jim Erickson founded Erickson Stock in 2002 hoping to create an agency that offered quality images in everything from animals to architecture. Currently, the company offers more than 20,000 images for public consumption. Erickson stock offers a wide variety of work for potential customers to look at from Texas tourism to Copenhagen chewing tobacco. And Erickson works with a wide spectrum of photography styles, there are examples of monochrome shots as well as moving portrait work. Recently, Erickson released his fourth book of photos titled, China. "My goal was to capture the spirit of business and in the process we shot everything from Olympic athletes to welders working on the street," Erickson said. During the expedition to China, Erickson produced photographs that delve into all aspects of culture, including business, shipping, transportation and athletics. While it is easy to categorize the contents of the photographs it is hard to describe the beauty and artistry they convey. Erick- son captured slices of life in China, from the richness of the culture to the sense of history that permeates the country. "The single most compelling aspect of this photographic journey for myself and the crew was the eternal optimism of these lovely, patient, and hard-working people," Erickson said. While creating his many works of art, Erickson has won over 100 awards from publications and organizations such as Communication Arts, Print Magazine, Photo District News, and Advertising Photogra- phers of America. He has also generated enduring images for numerous blue chip clients, including AT&T, American Express, Bank of America, Cisco, Kodak, General Motors, and L.L. Bean. For more information on Erickson stock and any upcoming events, visit . To see Jim Erickson's latest collection of photos, visit . WORDS BY MARY ROSENTHOL > IMAGE PROVIDED BY ERICKSON STOCK

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