MacDirectory Magazine

Summer-Fall 2008 (#38)

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 119 of 179

118 MacDirectory PROFILE ATLANTIC INC. > OFFERING MEDIA STORAGE AND ORGANIZATION SOLUTIONS In business for over 20 years, Atlantic Inc. knows how to create nifty media storage and organization solutions for consumers. Led by a seasoned management team, Atlantic is composed of a team of talented individuals that aim to provide an optimal level of customer service. Atlantic maintains its sales, marketing, product development, customer service and logistics groups reside in Santa Fe Springs, Calif., with an office and showroom in Bentonville, Ark. Overseas, Atlantic also has an office in China that maintains relationships with factories. The Products Using cutting-edge materials, Atlantic meets the demands of an ever-changing marketplace by creating media products that are both functional and eye-appealing as well. More specifically, Atlantic develops quality media products in the iPod accessory, media storage, video gaming and home entertainment categories. Further, Atlantic believes in a thorough product testing process. As such, many of the company's employees test and use the media product solutions before the designs are finalized. It is not surprising then that Atlantic has won numerous prestigious patents and design awards. Atlantic's Awards and Recognitions • 13 Consumer Electronics Show Innovations Awards (1997-2007) • Three-Time Wal-Mart International Vendor of the Year award winner • SPARC Award -- selected first place as decided by 150 national retailers as Best Vendor in Consumer Electronics Accessories (2005) • More than 150 patents for unique features and designs Specifically, the company's line of iPod speaker systems won CES Design and Engineering awards as well as Best of Show awards from iLounge and iProng at MacWorld. Atlantic Ego What makes Atlantic's iPod speaker system so unique? First, the line is available in four versions. All of these speaker versions are completely waterproof -- and they can even float on water! You can operate your iPod while it is protected within the case as this speaker system boasts of a unique waterproof click-wheel membrane. Both the high-powered speakers and the waterproof bass venting port provide you with optimal sound quality at all times – allowing you to enjoy your favorite music whenever you wish. The case itself is composed of attractive see-through polycarbonate. This material is ideal as the polycarbonate is shatter proof, and the transparency of the case allows you to view your iPod screen in a clear manner at all times. Other unique features on this iPod speaker system include a shock absorbing compartment and rubber bumper guards that work to protect your iPod against any type of damage. Atlantic's Commitment Atlantic also prides itself in its ability to offer excellent customer service. The company maintains excellent relations with its factories around the world throughout the entire manufacturing process – including design, packaging, quality control and final distribution. At present, Atlantic maintains factories in the United States, Mexico, China, Taiwan, the Philippines, and Thailand. Besides maintaining excellent relations with its business contacts, Atlantic also strives to provide top-notch customer service to consumers. For instance, all products sold from Atlantic come with a one-year warranty to protect consumers against any type of manufacturing defect. Also, Atlantic comes with a strict privacy policy to ensure that all customer information remains private. Further, the company permits consumers to return items up to thirty days after the initial purchase of any of their products. For further information on Atlantic and its unique media storage and organization products, please visit . For specific information concerning Atlantic's innovative iPod speaker line, please visit . WORDS BY LARISA REDINS

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