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Issue link: https://digital.macdirectory.com/i/798
138 MacDirectory
CLOSER LOOK
FARONICS > POWER SAVE AND DEEP FREEZE
As we move into the future, one of the
main goals of high-tech companies is to
reduce the amount of energy used in
everyday life. Faronics Inc., based in San
Ramon, Calif., is marketing the Power
Save program with the environment in
mind. Power Save allows companies to
control one workstation or hundreds with
a few keystrokes.
Available in five languages, the program
not only maintains lower power levels
throughout the computing environment,
but provides the user with a detailed
report of energy usage and ways to
reduce the consumption of fossil fuels.
"With all the concerns over global
warming, carbon footprints and rising
energy costs, using Power Save makes
perfect sense," said Vik Khanna, vice
president and chief operating officer of
Faronics. "After all you wouldn't leave
your car running day and night, so why
do it with your computer?"
The goal of Power Save is delivering
intelligent energy management to Macs.
It goes above and beyond the basic
power settings that come with Mac OS X
by implementing energy management
based on CPU, disk, and application
activity, which means users are able to
enjoy the benefits of computer energy
management without any impact to their
productivity. On average, Power Save Mac
provides energy savings up to $50 per
year (per computer), Faronics specialists
estimate. And Power Save users qualify for
rebates from local utility providers for
working with a "green" product.
"Faronics' customer-centric approach is
consistently focused on providing value to
our users," said Shaun Applebaum,
product manager for Power Save at
Faronics. "Localization is a great way to
cross linguistic barriers, open doors to
new markets, and provide choices to our
customers that demonstrate value and
respect for their culture."
One of Faronics' latest innovations is
Deep Freeze for the Mac and PC. Deep
Freeze allows a user to download Web
sites, make changes to the computer's
hard drive or just about any other action
without doing permanent damage to the
computer. When rebooted, the computer
goes back to the same condition it was in
before the user made changes.
The Los Angeles Police Department
recently deployed Anti-Executable and
Deep Freeze as a comprehensive solution
for the 1,586 new patrol car MDC
laptops. Deep Freeze lets the user quickly
reboot the laptop and return it to its
original configuration with each use,
eliminating the need for laptops to be
brought in or replaced.
"Deep Freeze and Anti-Executable are
crucial to preserving an image
determined for mission critical law
enforcement systems used 24x7 to
ensure reliability and security with
minimal downtime and with the least
reliance on IT personnel," said Tim Riley,
chief information officer of the LAPD.
Not only has the LAPD found Deep Freeze
helpful, so has the school system in
Paulsboro, N.J. When faced with a lack of
manpower throughout the district,
officials decided to try Deep Freeze to
minimize unauthorized changes to the
school computers and servers.
"Deep Freeze has saved us," Ted
Eiferman, the school district's computer
network administrator, said. "The
technicians rarely get calls anymore to fix
computers because of changes in the
software. If they do, the caller is told to
reboot the machine to fix the problem."
Eiferman said the computers also run
more smoothly because they are not
burdened with software designed to stop
the user from doing things. Deep Freeze
has also been a great help for the district
in the computer labs where there is no
lab manager and the computers must
maintain a consistent configuration. And
computer viruses have been reduced due
to the efficiency of Deep Freeze."
From energy reduction to hardware
protection, Faronics has the computing
field covered. For more information on
either product, visit