MacDirectory Magazine

Jason Seiler

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Grading Fast Action Coyote Post’s Ramm was also tasked with keeping the look in line with the documentary style for some spots, while for others, a more specific look was needed. “I worked on spots for Jamaican sprinter Shelly-Ann Fraser-Pryce, tennis player Serena Williams and gymnast Gabby Douglas, as well as the athletes’ website loop video,” explained Ramm. “There were general looks, as well as specific looks, depending on the project. For Shelly-Ann’s profile, we went toward a documentary feel, taking advantage of practical and natural light throughout the footage.” He continued, “For Gabby’s profile, we wanted to isolate the athlete from the background as she was working out, warming up and performing on the balance beam. Our goal was to de-emphasize backgrounds, placing them further in the distance, while emphasizing the boldness of the image of Gabby in the foreground. For Serena’s profile, we went for a glossy magazine-like image, but balanced with the power of her motion; strong contrast and rich color. “For Gabby, I used DaVinci Resolve Studio’s Power Windows, color picking most objects in the piece. For Serena, I built the image with luma controls for a crisp black and white ‘base look’ with layers of color gloss on top of that,” added Ramm. “The Gabby and Serena spots were a bit of a challenge with our need to separate foreground and background; the fast action and/or complex nature of the moves of the athletes posed that challenge. I used Resolve’s tracking, Power Windows and color isolation on several layers to help with this and achieve the final look.” Ramm summarized the decisions made in color by noting that the grading direction augments and affects the mood of the footage, and the mood of these profiles helps support the athletes' stories. “For these spots, we auto tracked multiple Power Windows around specific objects to emphasize or de-emphasize them, depending on the look we were going for,” concluded Ramm. “Resolve is easy to use, so lists and menus don't get in the way of translating the creative direction desired by the client to the image seen by the viewer. I look at my colorist roll as that of creative collaborator and translator.”

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