MacDirectory Magazine

Jason Seiler

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Getting to Know Mo One such story is from British distance runner and seven-time gold medalist Mo Farah who spends part of his training in Ethiopia at high elevations, approximately 10,000 ft. above sea level, running 120 miles each week. “For this spot, we wanted to show who Mo is. He can be away from his family for months at a time while training in Ethiopia, but it’s all to achieve his goals and make his family and country proud. He is one of the best in his craft and sport, and we wanted the spot to showcase that,” said Crosby. Crosby also wanted to transport viewers, so they could see Mo’s environment and where he trains, not only on the track, but also in the fields, hills, bustling streets and backroads of Ethiopia. “At first, I colored the whole video with a milky look, but the director decided to go with a more naturalistic look. Instead of starting over, I was able to add another node in DaVinci Resolve Studio and apply it to all the shots, which saved a huge amount of time,” explained Crosby. “I had already gone through and matched the whole video, bringing down shadows where necessary and finessing details. And thanks to DaVinci Resolve Studio, this massive change throughout the entire video was super quick. I just copied and pasted the last node and pinned it to every shot.” Shot in mostly natural light, Crosby used DaVinci Resolve Studio’s qualifiers to match the footage. “Resolve has one of the best color qualifiers I have seen,” he said. “I used the qualifiers mainly on the track that Mo is running on in the video. Sometimes the track was brighter red than other times, so I made it more consistent. Same with some shots of the trees and bushes.” He continued, “We went naturalistic for this because we really wanted to highlight the environment. Mo’s blue shirt is the main color I popped, but not too much, like you would normally see in a commercial highlighting a shoe or piece of clothing. We wanted to let the environment speak for itself to really transport the viewer to Ethiopia with Mo. We also didn't want to push saturation because we wanted to keep a personal and intimate feeling. We’re not selling or emphasizing a product here; we just want to be there with Mo as he trains.”

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