MacDirectory Magazine

Jason Seiler

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Training with Professional Athletes Coyote Post Grades ‘Nike Unlimited’ Spots with DaVinci Resolve Studio Most professional athletes have made the long and often arduous journey from the local to the national to the international levels. And whether it’s an individual athlete or a team of athletes, along the way many have had the support of their families, friends and coaches, who know their struggles, triumphs and stories the best. While these stories aren’t always the most glamourous, they are full of hard work and determination and can serve as inspiration. “It’s important to know who these athletes are on an individual level and recognize and appreciate the sacrifices they have made in order to represent their countries on the world stage,” said colorist Robert Crosby of Coyote Post. Crosby, along with colorist Robert Curreri, colorist Loren White and colorist Arnold Ramm, used Blackmagic Design’s DaVinci Resolve Studio at Coyote Post to grade 10 main long form spots with dozens of ancillary deliverables for broadcast, web and social media for the “Nike Unlimited” campaign featuring professional athletes across a variety of sports. Telling the athletes’ stories and sharing their journeys in these spots will hopefully, in turn, inspire others to start journeys of their own.

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