MacDirectory Magazine

Winter-Spring 2012

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 95 of 115

CLOSER LOOK ROVI >PRESENTING ROXIO TOAST 11 TITANIUM SOFTWARE WORDS BY JONE DEVLIN Life was very different when Rovi first came on the entertainment scene in 1983. Established initially as Macrovision Corporation, Rovi made a big splash in the fledgling home video industry when it encoded the VCR release of the film "The Cotton Club" with its Macrovision Technology. This first venture was so successful that by the end of the '80s, a majority of major Hollywood Studios were using Macrovision technology to great effect. Eventually Macrovision extended its encoding technology to DVD and other types of personal media players, got invested in the satellite and Internet entertainment industries, and changed its name to Rovi. But the one thing that hasn't changed about this cutting-edge company is its uncanny ability to know what its customers want, and deliver it seamlessly. A perfect example of this is the new Roxio Toast 11 Titanium software for Mac. For those not familiar with Roxio Toast, it is "a powerful media hub that makes it simple to take virtually any piece of digital media — regardless of format or where it resides — and share and enjoy it practically anywhere and on any device." Or, as Corey Ferengul, EVP of Product at Rovi Corporation, put it in a recent press release; "From personal photos and home 94 MacDirectory movies, to streaming Internet radio and user-generated content on YouTube, people are enjoying media in many forms and from a variety of sources. The pain often comes when attempting to move a piece of media between devices or platforms. This is where Toast really shines — it gets the media you love where you want it, effortlessly." As for those who are already familiar with the software, please note that Roxio Toast 11 Titanium is not just a simple enhancement to an existing product, it is a major update that has been rebuilt from the ground up. Some of the newer power features include a modern and more intuitive interface for users; and refined workflows and built in video tutorials that make it easier for both new and long time users to complete a broad range of tasks. Rovi listened to its customer base to ensure that Toast 11 included many of the features these individuals have been asking for, such as recording to multiple drives simultaneously, and the ability to save custom video profiles. Also added are built-in features for directly uploading media to social networking sites like YouTube or Facebook. Best of all, the technology for Toast 11 has been optimized with VideoBoost that helps speed up high definition video conversion and encoding dramatically – so your days of waiting forever for that hot video clip or picture to upload are a thing of the past. And for those who want their media toolkit to do even more, there is Roxio Toast 11 Pro. Pro offers everything included in Toast 11 Titanium, with the added features of a Blu-ray Disc Plug-in, the latest full featured version of Adobe Photoshop Elements 9, SmartSound SonicFire Pro 5 for adding soundtracks, and BIAS SoundSoap SE for removing unwanted background noise. Then there is FotoMagico 3, which allows you to turn your photos into high definition slideshows with just a few clicks of your keyboard. Roxio Toast 11 Titanium is available both online and through resellers for $79.99 after a $20.00 rebate, and the Blu-ray Disc Plug-in can be added for an additional $20. Roxio Toast 11 Pro is available for $129.99 after a $20.00 rebate. So if you're in the market for a fast, easy, high definition way to create and share your pictures and video, take a look at Rovi's Roxio Toast 11 Titanium or Pro. Still not convinced? Check out toast/default.html for a sample tutorial as well as some other, more detailed information about Toast. Also, visit for more information.

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