86 MacDirectory
focused creative tasks. Currently, 70% of our
creative assignments are for image renderings,
gradings, and high-resolution photo editing and we
use the Mac platform for art delivery on those.
The remaining 30% of our work is also 3D (CGI)
model construction and architecture and for that
specific creative process we use a PC when the
job calls for it.
MA: You have been sought after by ad agencies for
your work. Can you share the creative process/
work and challenges provided by Apple's agency? If
possible, please share some examples.
FS: In full disclosure, we respect all our clients'
privacy and internal processes. It would be a
conflict of interest for us to share otherwise.
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