82 MacDirectory
Markin Abras: What sparked your interested in
visual effects? It's present across many of your
work.
Franz Steiner/Steiner Creative: I graduated in
visual effects at the German Film and Television
Academy Berlin because I was inspired to
create dynamic motion pictures. Some of my
early memories watching 90's blockbusters like
JURASSIC PARK and INDEPENDENCE DAY
made a real impact on me. The visual realism
instantly drew me in and I wanted to learn
everything there was to know about title design,
motion graphics, and the entire process of
production design. I was fortunate to have parents
that recognized my interests in art early on and
that supported my interests.
MA: How is Apple technology used in your
creative work/process?
FS: Both my parents used Mac computers in their
offices so it's what we had at home, too. My father
also works in the arts (retired creative director
in advertising), and in his time, print was still very
dominant and his preferences for the Mac platform
was dominant also. In 2015, print is a tough
business to be in, and so much of this process has
changed.
To be at the forefront of cutting edge trends, we
have a mix of platforms to perform highly
FEATURE
