MacDirectory Magazine

Marc Madnick

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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86 MacDirectory feature Recently, following Apple product announcements has been a little like watching an iFixit teardown in reverse. Long before the company hints at a new release, leaked images of the component parts start showing up on the popular rumor sites. The weekend before Apple's September 9th event at DeAnza College's Flint Center (where Steve Jobs first revealed the Mac), the New York Times published an article outlining the features of the upcoming iPhone 6 that was detailed and thorough enough to have been an admirable post-release follow-up. A handful of video demos had even popped up on YouTube. It seemed that all that we would have to look forward to was a chance to see what all the pieces look like when they're assembled. However, the earth moved a bit when, shortly before the Tuesday event, "reliable sources" started reporting that we'd learn about Apple's long-rumored smart watch. Though we'd been hearing about this device for a year or two, nobody had the slightest clue as to what the hardware would look or work like, an amazing level of secrecy for Apple of late. And we were surprised. The remarkable new devices and technologies that made its first appearance at the Apple event will likely follow in the footsteps of Apple's other game-changing contributions to modern life. Though boasting some incredible photographic and cinematic talents and an eye-popping display, the iPhone 6 may be best remembered as the device that changed the way we pay for things, a technology as disruptive (hopefully in a good way) as the credit card and ATM. Don't show Me the Money Apple Pay has the potential to leapfrog the chip-and-pin system that has been protecting most non-U.S. consumers and businesses for some years now. It combines new approaches to security and privacy with an unrivaled level of convenience for shoppers. And Apple promises not to collect any of the transaction information it collects. (They're not, of course, in the same advertising-driven business as the other tech giant based a few miles north of Cupertino.) Apple's long-awaited move to a near field communion (NFC) payment plan was no surprise and was by no means the first system out of the gate. But the company's rather ingenious execution of the concept in both hardware, software and overall design, goes far beyond what we would expect after hearing about what the basic parts could do. It's not a system that people will simply accept. It's a system they will flock to. APPLE CHAngES THE worLd (AgAIn) By rIC gETTEr

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