Dollar Photo Club. A name
now
synonymous in the in-
dustry, no mean feat for a
company less than a year
old, it has revolutionized
the stock market indus-
try and looks set forth to
continue to do so. It's
fair to say it has left the in-
dustry reeling.
The concept is simple, as is
the pricing – all images are
just $1 (users sign up to ei-
ther a $10 monthly, or $99
yearly membership)
and that was the in-
tention says
Tscheltzoff.
The stock image market had become awash with
complex
pricing models and licensing small print,
which for many was confusing and off-putting. Many
would rather have run the risk of using an image
downloaded from Google than step into unknown ter-
ritory laden with loopholes. A rarity also is the fact that
unused downloads don't expire so you get what you
paid for, unlike with many other image agencies.
It was a decision that paid off. Dollar Photo Club has
within eight months managed to gain an impressive
70,000 members and the feedback, as can be seen
on their Facebook and Twitter pages highlight how
popular the service is. With budgets being cut, even
for world-renowned agencies that rely on images, Art
and Creative Directors are continuously on the look
out for ways to save money and that's where Dollar
Photo Club has conveniently slot in.
Tscheltzoff had realized that there was a whole other
community that was not being catered for; a commu-
nity comprised of creative and design individuals,
freelancers and small-medium sized companies who
although lacking budget, still required a high caliber
selection of images. He understood the need for a
straightforward pricing model, one that didn't
pressurize its clients into purchasing subscription
and credits they may not utilize fully.
It was this capacity of noticing the void in the market-
place combined with the tenacity to seize the
opportunity and act on it that really cements
Tscheltzoff as a predominant leading figure in a
dynamic and competitive marketplace. He is
testament to what can be achieved when boundaries
are pushed, even when they're your own. Based on
the success of Fotolia and the experience and
knowledge that's been gained from the 10 years in
business, Dollar Photo Club looks set forth to cause
an even bigger footprint on the industry yet again
transforming the way in which one accesses images.
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