MacDirectory Magazine

Summer-Fall 2009 (#42)

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1877

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54 MacDirectory CLOSER LOOK service a snap, as it allows the customer to get help for the problem without having to be transferred multiple times to different technicians. If further assistance is needed, a support rep can invite another team member (even if that team member is at another location) into the remote session to collaborate on the problem. This feature also allows newer employees to receive on-the-job training and assistance without causing stress to themselves and frustration to their customers. Additional GoToAssist Corporate options include the ability for companies to have a branded Web site, multi-language capability (15 to be exact) and multi- monitor support. As for reporting, GoToAssist Express has a Notes feature that enables users to run reports with data that can be shown in any format (i.e., HTML). These reports show the number of sessions, total session time, average session time, dates and customer names. GoToAssist Corporate takes the logging and reporting functionality to another level. It automatically records every detail of the session in a chat log and offers session recording. These features enable managers to see what their teams are working on and track ongoing problems. Employees, meanwhile, can see how much time they spent working with individual customers, which makes their time charging, and consequently the company's billing, more accurate. What about security? As part of Citrix Online's commitment to a positive customer experience, the company has gone out of its way to ensure that all information gathered and received during GoToAssist sessions is completely safe. Said Dentinger, "We have an international global business structure and have installed a security protocol that ensures our customers are protected and that they have control at all times." Another benefit for companies that use GoToAssist has been an increase in staff retention levels, as individuals are able to handle more service issues remotely, and therefore do not have to travel as much. As far as the response to the GoToAssist tools, Dentinger said it was great, and noted that the products had been very beneficial in this new era of mobile support, telecommuting, and doing more with less. She explained, "In addition to looking for efficiency we've noticed a convergence of support and services; instead of just reacting to support calls, people are expected to be proactive and provide solutions." The GoToAssist solutions allow companies to do this seamlessly, which in turn increases customer retention levels, which in turn increases revenue, which ultimately drives profitability. According to Dentinger, half of GoToAssist Express's beta customers saw a productivity spike of 30 to 50 percent. To put this in layman's terms, that means in a 40-hour week, workers would have 12 to 20 additional hours of time available to them. As for Citrix Online's interest in and focus on Mac users; that came about when the company noticed "a huge increase in the Mac market. So the company launched the 1.0 version of GoToAssist Express with Mac remote control and screen sharing and added Mac support to GoToAssist Corporate, which gave Mac users an on- demand support product from Citrix. GoToAssist Express is fully cross-platform compatible for Mac, though some functionality is not yet available to Mac users. However, Dentinger told MacDirectory, "We are committed to releasing functionality for the Mac quickly." GoToAssist Corporate offers PC to Mac support only, as most call centers and IT help desks primarily use PCs. Upgrades, meanwhile, are done automatically, so there is no time lost with having to log on and see what's new. The GoToAssist Web site is also a great resource, providing a blog and a live forum where users can ask questions, make suggestions and share solutions. So whether you're a small business, a large business, or just someone that likes to help people run their computers, GoToAssist can and does provide the complete solution for all of your needs. For more information or to sign up for a free product trial, visit .

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