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Issue link: https://digital.macdirectory.com/i/1877
120 MacDirectory
CLOSER LOOK
NUCOURSE DISTRIBUTION
"nuCourse Distribution, when you write it
out you can follow the caps, it's lower
case nu, upper case C, and then lower
case. You can tell this is going to be a fun
interview."
And that was the opening introduction to
nuCourse and Logan Webster, marketing
director for the company. I had looked at
the Web site and did a little research on
the company and was finally able to track
Logan down after his vacation.
MacDirectory >
So tell me, who is Logan
Webster?
Logan Webster > I am in charge of sales
and marketing. I was one of the guys who
started this and helped to build nuCourse
a year and a half ago. My background is
marketing. All the executives here went to
school together and are buddies. I worked
for a buddy of mine for about a year and
we started the company. We wanted to
be a new distributor and with a new
course or direction so nuCourse.
MD >
When did nuCourse first get started?
LW > nuCourse Distribution, the idea, was
first birthed in January a year and four
months ago. nuCourse Distribution
barebones is a distributor of products that
are housed in our warehouse and
distributed out to resellers like wireless
stores, Apple stores, colleges, online
businesses. Barebones we are just like any
other distributor.
MD >
Is the reseller able to purchase at
enough of a discount where they are able
to get a decent markup and still be
competitive?
LW > Oh yeah! We offer very good
wholesale prices. Competitive wholesale
pricing.
MD >
Why should anyone buy from you?
LW > We have unique products they
cannot get anywhere else, like Switch
Easy. But really, our claim to fame is
handheld, one-on-one personal service; e-
mail; phone; IM chat; Twitter – every
which way we can be in touch with the
customer; we are going to do that. I
haven't heard of a single other distributor
that does anything outside of 'I'll call you
if you call me' or maybe they do random
sales calls. We really are hands-on with our
customers and outside of that we coach
every customer as to what their best
product is, what their demographic is,
who they are selling to, what their
territory is.
In downtown New York you are getting a
lot of foot traffic you should pull us in. If
you are in some rural area outside of
Houston, Texas, you are not in that sort of
demographic. You are not going to sell
our stuff and you shouldn't put us in. You
are not going to sell in that sort of area.
So, all of that combines into one-on-one,
very hands-on delivery.
Same-day service – we ship same-day on
all in-stock products and we have a very
intuitive Web site