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Issue link: https://digital.macdirectory.com/i/1518973
the world, Allan McLennan, president of 2G Digital Post noted that more than half speak the top 20 languages. “With apps like our AI translation/localization tools, we’re able to rapidly, economically and most important accurately make a studio/streamer project produced in one country available for release in other countries so the actors speak, sound and express themselves naturally in the audience’s native tongue." he explained. “Our offices in key locations around the world have processed vast amounts of text, acronyms, abbreviations, voice and dialect material so our localization tools can “learn” to speak and present the content accurately, believably,” McLennan continued. “The prior labor-intensive work was expensive and often prone to poor or inaccurate interpretation for subtitles. It was also extremely difficult to provide consistent lip-sync for the dubbing while the audio was limited to the specific voice actor,” he added. “No one was happy with the results,” McLennan concluded, “especially the audience.” But once the industry has a basic foundation of AI guidelines that has been set by the industry standards groups – SMPTE, HPA, etc. - then the film/show industries’ creative and production folks – WGA, SAG/AFTRA, other guilds/unions – can use the industry foundation as a logical and professional base to define the specific AI guidelines that meet everyone’s goals. Will the final guidelines/guardrails meet everyone’s needs/expectations? Of course not. Some jobs will be displaced while new openings/opportunities emerge. But it will sure beat 100 days without pay; and more importantly, stepping off the edge and hoping there’s a safety net there for you. If there are a clear, concise set of global and industry application and do/don’t guidelines for AI, at least you know you’re not in the wrong place … at the wrong time. Just remember what Four said in Divergence, “Fear does something strange to people like Al. But not you. Fear doesn't shut you down, it wakes you up.” Maybe with the right guidelines that everyone follows, we’ll be able to develop and produce interesting/inviting shows/movies, get paid properly for them and be able to have sometime to relax, enjoy them. Maybe…