MacDirectory Magazine

Régis Mathias

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1518973

Contents of this Issue

Navigation

Page 94 of 195

angle and have developed a detailed set of industry/application guidelines - https://tinyurl.com/3jdtm6nd. They aren’t as encompassing as people will want but … it’s a start. In addition, the high-level guidelines can provide the foundation for the content industry. The best solution for the film/video story industry would be for international professional standard organizations like HPA (Hollywood Professional Association), SMPTE (Society of Motion Picture and Television Engineers) and similar organizations around the globe to spell out a specific set of guidelines for the worldwide entertainment industry. They won’t be perfect, and they won’t cover all applications, but they would provide the industry with a general set of guidelines organizations could adapt/adopt to meet specific needs. Even without these guidelines, a number of industry leaders including Adobe, Avid and Blackmagic/DaVinci have already introduced AI-enabled postproduction tools that professionals are using to edit, color correct/grade and add/refine visual effects. The AI-enabled tools haven’t replaced members of the post team, but they have enabled folks to deliver outstanding video, good professionals to produce great content and junior staff members to do good work at the outset. In addition, even before remote

Articles in this issue

Links on this page

Archives of this issue

view archives of MacDirectory Magazine - Régis Mathias