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Issue link: https://digital.macdirectory.com/i/1518973
what really mattered. Today, new hardware/software technologies are making the work better, easier, more creative, more productive for everyone. One of the best, we feel, was LED virtual production. They’ve virtually eliminated the need to move everything/everyone for location shoots. The technology made it possible to deliver “real” environments that only existed in the minds of the creatives. Everyone saw what the camera saw. “We’ll fix it in post,” was virtually eliminated from the discussion. Developed and popularized by ILM (Industrial Light & Magic) for the production of Star Wars and the TV series, The Mandalorian, the wall puts the actors into the realistic virtual environment, so you don’t have to use your imagination … it’s there. Of course, it relies heavily on Unreal Engine’s 3D game engine, Nvidia GPUs (graphic processor units) and powerful computer systems to deliver the environment; but that’s just techie stuff. The virtual production wall has almost eliminated the need for the construction of large, expensive and complex sets. The technology resulted in the loss of some construction jobs but most of the crew gained new skills and adapted to delivering the new set environment. The LED virtual technology is such an improvement in content production that all of the studios being built in the Americas and around the globe include them. With new content production facilities being built in the Americas and around the globe, one of the first things content creators/producers and studio owners want to know is if they offer the virtual production environment. The technology provides a more realistic and immersive environment that enables real-time set changes, streamlined filming, on set/in camera adjustments and faster/less costly postproduction work. The technology has become so reliable (and economic) that one of our local stations introduced the new environment into their newscast and production workflow. The implementation of virtual/augmented environment is an important addition for one of our local news operation. After all, they have to compete against social media and streaming content for audience attention. All of the facilities are being used for the same reason … put seats in theater seats and capture and retain home viewers. Valued at nearly $3B last year, industry analysts project that the virtual wall and production market will reach more than $5.1B by 2027. The technology has not only improved the entertainment quality of films and shows