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Issue link: https://digital.macdirectory.com/i/1518973
television news we follow are doing their best to fulfill their obligations to the viewing/reading public, your opinion as to their success in meeting those goals/objectives could differ … significantly. The reliance on established media outlets has shifted to instant gratification outlets. It’s still a business of eyeballs. News is no longer searched, researched, vetted, checked, verified. It is captured by anyone with a smartphone and posted without a token of credibility checking. Social media has taken a strong lead from publisher William Randolph Hearst who coined the phrase, “If it bleeds, it leads.” Right, wrong, in good taste or bad it doesn’t matter. When the circulation drops and advertising revenue slips, staff changes are made and management’s priorities change. For example, shortly after Jonah Peretti purchased BuzzFeed, he said the Pulitzer Prize-winning news division would transform to more digital media economics. Obsessed with the potential of AI, Peretti dispensed with professional journalists and implemented AI creativity. The formerly $1.5B public company is now valued below $75M. A more “open” move by Elon Musk and Twitter (now X) has suffered similar deterioration. A recent Gallup poll found that 39 percent of Americans have zero trust in mass media, across all political affiliations while 32 percent have a great deal (fair amount) of trust in media’s news coverage. The picture is similar around the globe. A recent Statista report found that TV was the most typical outlet for investigative news and current affairs coverage globally with the exception of India where 82 percent of respondents cited social media as their main news source. Sixty-seven percent of the worldwide respondents said they read news online and from free websites. Paying for news is not appealing to consumers. To attract and increase paying subscribers, The NY Times has added news coverage