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Issue link: https://digital.macdirectory.com/i/1518973
In the past two years, the number of US adults getting news primarily from TikTok has roughly tripled from 3 – 10 percent while others have used X (Twitter) or Facebook for comfort news – news that aligns with their allegiances, leanings. The under 30 crowd is even more likely to say they get their news on social media video sites. Gen Z and the younger crowd feel the news is direct, is “unfiltered” by news managers bound by corporate agendas and free of political bias/agendas--especially when it supports their position. In a way, it is a problem of mass media’s own making – large for-profit corporations, widely dispersed organizations, news coverage that goes through various stages of review/fact checking/approval before it is presented to the public. Social media doesn’t suffer from this structure. As long as the piece isn’t (totally) inflammatory, derogatory or violent; anyone can call themselves a journalist without a license or academic training and post their “news.” It’s all about eyeballs and clicks. But national/international with equal coverage of each side becomes difficult, especially when you’re dealing with contentious or questionable topics such as flat vs. round earth. Facts vary widely, depending on whether you are right or left leaning. In his book Public Opinion, Walter Lippmann noted that journalism isn’t a public service. Journalists are employees of large corporations that are not only expected to make a profit but also set the organization’s news coverage guiderails. The most widely respected and followed media (note: this is only a sampling of countries) strive to deliver more centrally balanced news – favoring neither the left nor right-include: • US – AP, Reuters, NPR, PBS, CBS, NYTimes, CNN, NBC • UK – BBC, The Guardian, Daily Globe • Australia – Nine, News, ABC • Canada – Daily Hive, CTV, CBC • India – DD News, The Times of India, Zee News In our opinion, national/global news media leaders – newspaper, radio, television – work hard to determine and present the big picture to the public fairly and truthfully, especially with events like the US elections on the horizon. But it’s tough, d*** tough. Unfortunately, while we believe that the print/