MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1518973
industry didn’t collapse, and creative marketers found new, better ways to reach their prospective customers. Oh yeah, and even government agencies found more productive ways to find out more about you than you know about you … But in the content creation/distribution industry, it was Netflix that quietly led the movement and almost no one noticed. Probably because they kept their data to themselves. Back in the early days, Hastings and his team quietly kept track of what movie/show DVDs folks liked, which ones were rising, and which ones were fading. And they juggled their inventory accordingly. As the internet got more robust and their distribution algorithms got better, Hastings’ folks said let’s bypass the post office and go direct to the consumer. Studios and networks laughed and said sure, we’ll license you our content and you can be another revenue stream for us. Hastings added a former video store employee to his team, Ted Sarandos, who also had a lot of connections in – and love for – the Hollywood scene. The two – and others – along with their growing data library of folks likes/dislikes were used to invest in stuff they were pretty certain people would sign up to watch. As the organization grew to nearly 250M subscribers