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Issue link: https://digital.macdirectory.com/i/1491529
Tone of Message When selecting a typeface for a design, it's essential to consider the tone and message that you want to convey. For example, a formal and serious tone would be better conveyed with a serif typeface, while a more casual and approachable tone would be better conveyed with a sans-serif typeface. It's also important to consider the legibility of the typeface. Typefaces with high legibility, such as Open Sans and Lato, are easier to read and are suitable for body text. Typefaces with low legibility, such as Futura and Avenir, are more suitable for headlines and titles. Size and Arrangement Another important aspect of typography is the use of hierarchy. Hierarchy refers to the arrangement of type in a design to indicate the importance of different elements. For example, a headline should be larger and more prominent than body text. By using different typefaces, sizes, weights, and colors, designers can create a clear visual hierarchy that guides the viewer's eye through the design. Negative Space Proper usage of whitespace is also crucial in typography. Whitespace, also known as negative space, is the area around and between elements in a design. It's an essential aspect of design that creates a sense of balance and organization. The use of whitespace can make a design feel clean and uncluttered, which makes it more legible and easy to read.