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Issue link: https://digital.macdirectory.com/i/1488864
to lapse following the merger of Warner Bros and Discovery early this year. Peacock has had discussions with a number of smaller US and international streaming services but … we’ll see. Offering a large bundle will obviously reduce the industry’s biggest concern right now – churn. People will be able to discover shows and movies they want to watch much more easily thanks to a single user interface, but it come at a potential cost to the services because of their potentially lower ARPU (average revenue per user). Competitive dynamics – ego – will probably be one of the biggest obstacles for an inter-company bundle because executives will undoubtedly view the bundling move as a sign that they can’t compete on their own even when it’s obviously in the best interest of the entertainment hungry public. If we’re lucky, the services may be more amenable to adding their content resources to a third-party broadband service provider since they already provide wired and wireless internet service to the families that streamers need to reach. It’s a lot like the inevitable line Vince delivered regarding Stevie in I Used to be Famous when he said, “All he ever wanted was a friend.”