MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1488864
Allan McLennan, Chief Exec/Global Head of M&E Industry Strategy, PADEM Media Group, said, “The streaming revolution is refreshingly very transformative for the global media and entertainment industry.” He noted that nearly 85 percent of developed countries population (up from 79 percent) and 49 percent of the world population now has internet access (up from 40 percent five years ago) and are eager to use online streaming services. “People around the globe realize that one of the key benefits of streaming over traditional services is that they can decide what to watch, when to watch it and conveniently on the screen/device they prefer,” he commented. “In addition, they are generally able to more affordably choose shows/movies/event from a much broader library than the earlier day/time services,” he added. While the North American market has reached about 50 percent of the population streaming, there is still room for growth. For example, in Europe, penetration ranges from 42 percent in England and 14 percent in Bulgaria. The most promising markets that Netflix, Amazon Prime, Disney+ and Apple TV+ have been aggressively focused on (190+, 200, 100+, 100 respectively) include growing their content libraries and subscription bases. But the consumers’ rapid embracing of the viewing options and every service’s belief that they have the types of quality content people will be