MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1488864
Facebook provides the most flexibility in video posts as we expect audiences to view posts via their desktop or phone. You can use the following aspect ratios for posts: • 9:16 for Facebook live videos • 1:1 or 4:3 for Facebook feed videos • 9:16 for Facebook stories • 16:9 for in-stream ads on Facebook Instagram is constantly updating its platform to accommodate more video content. While square videos are ideal for Instagram feeds, it’s recommended to post Instagram Reels for more views. At least that is what the algorithm is focusing on these days. Since we expect a majority of Instagram users to view posts on their phones, it is not a surprise that a vertical aspect ratio is strongly recommended. • 1:1 or 4:3 for Instagram feed videos • 9:16 for Instagram stories • 9:16 for Instagram Stories ads • 9:16 for Instagram Reels YouTube remains as the leading platform for video content since its inception in 2005. To ensure that your videos look professional on the platform, we recommend the following aspect ratios: • 16:9 for all videos on YouTube • 9:16 for YouTube Shorts videos Twitter is great to make timely announcements and share short video clips. Recommended aspect ratios include: • 1:1 for Twitter Ads videos • 16:9 for Twitter Live videos • Use between the 1:1 and 16:9 aspect ratios for Twitter feed videos TikTok is one of the most popular video platforms today. When creating video content on TikTok, it is important to note that all organic feed videos must be in vertical format. Similar to Instagram, we expect that most users will be scrolling through content on their phones. • 16:9 for your organic feed videos • Use any of the 9:16, 1:1, or 16:9 aspect ratios for ad LinkedIn is not a place most people visit to find videos, however short, actionable videos can help boost post engagement! We recommend the following aspect ratios for LinkedIn posts: • 4:3 for LinkedIn feed videos • 1:1 for LinkedIn feed ad videos • 9:16 for LinkedIn stories