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Issue link: https://digital.macdirectory.com/i/1488864
How did you get interested in industrial design? I was a curious kid, always longing to explore, touch and experience. I found myself planning and designing even without knowing or understanding the term. I loved to draw and paint, dismantle and assemble while trying to create the next invention that would help me get through the summer. Later, I found myself traveling the world working at commercial tradeshows and experiencing so many companies, stories and products which brought me to the realization that I want to create stories through objects that will inspire other people. That’s what brought me to study for my industrial design BA in Shenkar College in Israel. I graduated in 2019. Since 2021, I visualize and design as a freelance designer for companies, start ups, individuals as the lead designer at a security systems company. How would you describe your design philosophy? These days, my personal design projects focus on the visual elements as I explore how shapes, composition and materials have the power to attract users, evoke delightful emotions and provide different emotional experiences. In short, design for me has to be rational, while seeking to communicate and embody the intention of the creator. “Objects that fill our everyday lives are our constant companions,” the philosopher Soetsu Yanagi writes in his book “The Beauty of Everyday Things.” “As such, they should be made with care and built to last, treated with respect and even affection. They should be things of beauty.” While designing I aim to embody those ideas of beauty and attraction in order to deepen our relationship with the objects that surround us. Where do you find your inspiration? I believe that inspiration can be found in every aspect of our lives, we just have to be observant. Our everyday lives are full of inspiration; although the objects that surround us tend to be mute they contain different emotional elements so we have to be aware and notice. I find a lot of inspiration not necessarily in the visual world but in books and words that expose me to new ideas and