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Issue link: https://digital.macdirectory.com/i/1488864
willing to pay “a little more” for seems to be coming to a screeching halt. Consumers are dealing with rising prices in every aspect of their basic household budget while service providers ignore this and are rushing to increase their subscription rates. Consumers are also signing up for services based on promotional or discounted offers and at the end of the trial period canceling the services or retaining them and cancelling others. To soften the churn impact, nearly all of the streaming services have or will shortly initiate more economic options – AVOD and FAST (free ad-supported streaming TV) services. McLennan said that AVOD services like Pluto, FreeVee, Peacock, Rakuten, Tubi, YouTube, Watch4, Joyn, Tencent, Baidu's iQiyi and Alibaba's Yokou, Vidio, Viu, and hundreds of others around the globe are set to see an increase in both Monthly Active User (MAU) hours watched and revenues. He estimates that the services will more than double their revenue over the next two years to reach $56B. Fast services like Roku, Samsung TV, LG Channels, Plex, Kanopy and others have grown rapidly in recent years because of the low cost of entry and lower cost of content McLennan noted. However, he added that they all they suffer from content overlap, lack of service differentiation and increasing viewer growth. He emphasized that FAST’s saving grace may be the breadth of distribution through smart/connected TV (87 percent in US, 40 percent globally). To keep their growth on track – and to “justify” fee increases – the global SVOD service majors are maintaining their investment in new content. Okay, so maybe new isn’t the right