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Issue link: https://digital.macdirectory.com/i/1471136
“Netflix deep data analysis has shown that consumers are more than willing to share their personal information with their streaming service in return for being able to manage and search for movies/shows they’re interested in or might be interested in,” said McLennan. “But even they know they have to constantly improve and refine the service to improve their retention,” he added. “And most of the other services are just beginning to realize that simply adding new projects to their service isn’t the solution. They need to earn the trust of their subscribers so they can improve and expand their recommendation data in addition to using the data to greenlight projects that meet the subscribers’