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Issue link: https://digital.macdirectory.com/i/1471136
entertainment service was costing $116 a month--way less expensive than the cable bundle ($217.42) but still… People had some options – go to a pirate site and download your content along with all of their malware, system hooks, etc. or simply share service passwords with your friends, neighbors. Going to pirate sites is downright stupid. With the other approach, the rest of us subscribers, directly or indirectly are subsidizing those who want the content but don’t want to pay for it. They’re both wrong. It’s true, SVOD damaged the profits of the cable bundler but there are still more older folks than Gen Z/Millennials, so TV bundled services are still doing OK. There were about 1.1B subscribers at the end of last year, but the bundlers can see the high profit years are behind them. That’s why you see the networks greenlighting fewer new series and hanging onto the proven shows. To fill in the schedules, they add reality TV, dumb sitcoms that went on forever and cop/fire/med stuff while the subscription folks roll out a steady stream of very good and OMG content that appeals to people emotionally, intellectually or simply lets them sit back and watch. It’s true.