MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1471136
so you can figure out what is where and when. The channel numbers went up, the content offering went up, the cost went up and the service went down. You went to the movie house less and less because TV was so easy to watch and getting out of your cable contract was like escaping from Alcatraz … way too much work and the water outside was deep, dark, freezing. Eventually, the price outweighed the benefits. Decision Data recently reported the average cost is $217.42 per month. The red envelope guy – Reid Hastings – didn’t set out with the idea he was going to take on the cable guy but very simply give people access to films/shows (many of which were only available on DVD); when they wanted, where they wanted and on the screen they had handy. Viewing was instant and for $8 in 2011 you could watch show after show after …without any bothersome ads until you fell asleep with the remote in your hand. Susan Wojcicki had already talked her Google bosses into letting YouTube get in on the act and Amazon’s then-CEO Jeff Bezos thought adding streaming video to his book, game and audio services would make the company’s Prime membership look even better. Studio execs saw an opportunity to bypass the theater owners’ and TV network split so they took back all of the movie and TV deals they bragged about to Wall Street and said their stuff (new and in the library) was so valuable, so in demand that they could charge a premium for their service. Netflix and Amazon cranked up their own production budgets and schedules. Last year, Netflix released 129