MacDirectory Magazine

Mads Hindhede Svanegaard

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1471136

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project. We go through sample images, reference materials, color finishes, etc. to narrow down what we need to design and create the product consistent with the client’s vision. This allows us to go straight to digital modeling. When it comes to livery designs, we take it further than the traditional orthographic 2D work. With KeyShot's label feature, we’re able to apply our livery designs onto the 3D model of the vehicle and give the client a full visual of how it will look on their project in every angle they need. KeyShot also allows us to adjust logo placements and proportion on the fly while viewing the vehicle in a dynamic and realistic lighting environment. What is your primary 3D modeling software? We use whatever tools available to get the job done, but for the most part, we've had great results with Blender in regard to vehicle’s aero parts designs. The files exported from Blender work great with KeyShot which is essential in our workflow. Where in your process is KeyShot used? KeyShot is used primarily for design visualization, showcasing the concepts in multiple finishes, and backdrop settings, along with livery design applications and previews, press release materials, and promotional product poster designs. What products have KeyShot been used for? KeyShot has been an integral part of a lot of our design presentations. KeyShot was utilized in our recent Formula Drift car design projects. We worked with Papadakis Racing and TRD for the design and development of the Widebody kit for the Toyota GR Corolla Competition car using KeyShot to present our ideas and solutions. They took 1st place in the inaugural race of the Formula Drift 2022 season. And Round 2 of Formula Drift, we saw our other design projects compete and win once again. Papadakis Racing with their Toyota GR Supra featuring our livery design won 1st place. The 2nd place went to Chris Forseberg’s brand new 2022 Nissan Z with our widebody kit design done for StreetHunter. It’s satisfying to see our

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