MacDirectory Magazine

Mads Hindhede Svanegaard

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 44 of 133

were pushing folks to buy their stock to say, “See, we told you they couldn’t do it.” However, many will stick with their ad-free status, others will “adjust.” More importantly, it will increase the number of people/households using the service and mitigate churn. Hastings has already signaled that the company will examine its options over the next year or two and make decisions that are right for the content creation industry, global consumers and last, but not least, investors. Turning the industry leader won’t be easy or free of pain but in putting a positive spin on the change of heart Netflix COO Greg Peters said adding ad tiers, “is an exciting opportunity for us.” The ceiling for Netflix isn’t 222M subscribers. The ceiling is really 1B plus folks around the globe who want their entertainment when they want it, where they want it and, on the screen they have in front of them. Tiered service options that include efficient, effective, intelligent ads will give folks the opportunity to watch what has clearly been the most sought-after content in a way that is budget friendly and treats them as intelligent individuals instead of targets. Netflix has the data, infrastructure, experience and understanding of UI as well as recommendation and integration capabilities. They offered something totally unique that people came to want/expect back in 2007; and now, they have a chance to do it again. They enriched the content creation/distribution market before and now they have a chance to repeat it in the years ahead. There was certainly plenty of interest at NAB on how content providers and marketers could improve the quality and effectiveness of advertising. Netflix might have the opportunity to take it to the next level. The goal for everyone is to understand and interest folks, keeping in mind what the Girl in Anon said, “It's not that I have something to hide. I have nothing I want you to see.” Imagine getting ads in your content that you stick around to watch instead of running to the kitchen or bathroom. It could happen, but it’s going to take time. It’s not an end to original content creation, but it could improve ads. Think about it … sitting there watching original content advertisements.

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