MacDirectory Magazine

Mads Hindhede Svanegaard

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link:

Contents of this Issue


Page 100 of 133

Mads Hindhede Svanegaard 3D Visualization & Industrial Designer Mads Hindhede Svanegaard is an independent industrial designer and 3D visualizer in his own studio, Designersvane. He has worked as an industrial designer for more than 10 years, mostly within the medical device field, for companies like GN Hearing, Coloplast, and Oticon. Here we learn more about his design philosophy and how he uses KeyShot to explore shape, materials, and motion to deliver stunning visuals. What sparked your interest in product design? I have always been visually oriented. I learn a lot by observing. My interest grew when I found out how much more you can communicate and convince stakeholders and management with high-quality renderings that tell the use of a concept with one rendering or animation. So, as I continued in industrial design, my appetite for knowing how to create these visualizations grew. What did you want to be when you started in design and what are you pursuing currently? I think I just wanted to make a difference for people, to be honest. Realizing I could use my interest in drawing and 2D illustrations to create and think up new concepts just pushed me to continue down that path. What is unique about your approach to a project/design? My approach to a project is really never the same but tailored to that specific case. And I think that my ability to use different tools to build up a selection of concepts, really helps me stand out. What inspired you to create the Paperweight project? I took a small session where I tried to map out what paper does to the desk area. I have lots of sketches and official docs, letters, and magazines on and around my desk at all times, and they can be a big distraction. So naturally creating a sense of calm was key for the paperweight concept. Quite quickly I narrowed it down to a paperweight in two sizes – fitting nicely to A4 and A5 paper sizes. Allowing you to peek at the top piece of paper was crucial too. This is why I thought of a natural thing you do with paper, which is to lift up an edge to see the one below. That natural interaction felt right to apply to this paperweight.

Articles in this issue

Archives of this issue

view archives of MacDirectory Magazine - Mads Hindhede Svanegaard