MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1464866
seriously question why Apple jumped into the streaming arena toward the end of 2019 and went up against the streaming service founders and leaders – Netflix and Amazon – as well as the studio powerhouses – Disney, Warner, Paramount, MGM (bought by Amazon), Sony, Universal, Lionsgate, Atlas, Columbia, Hengdian, Revolution, Zentropa and hundreds of other seasoned creative houses around the globe. First of all, the company has always had close ties to the film industry and more so when founder Steve Jobs set-up, ran and ultimately sold Pixar to Disney. His relationship with then CEO Bob Iger and the company was close until he died in 2011 and continued when Tim Cook took the helm. Today, Apple is more than a computer/tablet/phone/watch/cloud company with a strong and highly guarded/regarded ecosystem that includes game, publication, personal, music, healthcare, entertainment and more apps. Sure, the company is worth $3T and could probably buy up half of the stand-alone Hollywood studios and hardly miss the pocket change. Rumors exist that Igor once ran the idea of Apple buying Disney past Jobs years ago but… While Apple is mum about its long-term goal for Apple TV+, it’s pretty clear that the company doesn’t want a huge library of “mixed” content but a carefully, skillfully developed, constantly evolving roster of streaming