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Issue link: https://digital.macdirectory.com/i/1464866
has to strain forward to adapt to/accommodate all of the audience’s changing tastes, entertainment needs and the toughest job of enabling Academy members to celebrate each other and their trade. But to the Academy’s credit, it showed that the industry can move forward and has acknowledged that kids don’t go to the movies, they go to a movie. The budget buster movie houses have been waiting for seats to fill seats, and Dune did scoop up six Oscars for production design, cinematography, editing, sound, visual effects and score. It’s the kind of film the younger crowd feels they have to see on the big screen and with others. Viewing movies at home with one of their streaming services has quickly become a natural choice for Gen Z and Millennials. The younger crowd (13-39) prefer to see a tentpole project in a theater where they can share the experience with others. Today, individuals increasingly know they have options and base their selection on the title, actors and plot dynamics, not just a knee-jerk response. The global box office hit $21.4B last year and is projected to return to or possibly exceed the 2019 box office of over $40B. While most of the growth was in emerging markets such as China and India, Ampere Analysis found that 40-80 percent of the 18-64-year-old consumers go to