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Issue link: https://digital.macdirectory.com/i/1464866
Studios have provided pirates with the keys to vaults stuffed with money. “With the rapid introduction of big-budget, blockbuster films to the individual streaming services, the piracy rate became staggering and predictable,” McLennan said. “It will take some time – if ever – for the streaming industry to develop a broad genre, personalized and secure entertainment solution. Until then, individual organizations and the industry have to address the growing issue with a dual-pronged approach – enhanced content protection and consumer-focused education.” The first move to make is to aggressively and consistently cut off the supply of content to pirates. Content creators have already developed thorough protection in their production chain while adopting a ‘zero trust’ position. Now it needs to extend to viewer delivery. Forensic watermarking, multi-DRM and anti-piracy solutions available from firms such as Irdeto, Synamedia, Omdia, Vitrium and NAGRA are all essential to increasing the security of digital cinema virtual screening packages and premium VOD and SVOD content. Forensic watermarking identifies the source of a content leak quickly and efficiently so effective anti-piracy action can be taken. At the same time, a multi-DRM solution delivers content protection by leveraging both platform DRM and advanced features to maximize service reach and achieve operational efficiency. McLennan noted that the combination is a sound starting point to protect against service, content piracy. He added that by layering on anti-piracy services such as monitoring, IP-blocking and data-driven security analytics; studios and content providers can effectively take on the pirates. At the same time, streaming services like to make it easy for present and new subscribers to access/view content without complex installations and ultra-complex authentication and encryption. Leichtman Research Group reported that 69 percent of SVOD services are fully paid for and not shared with others outside the household. Twenty-seven percent of the services are used in more than one household while 31 percent are shared with someone outside the household or shared by multiple households. McLennan estimates that this password sharing has cost Netflix billions annually in lost revenue. To address the growing/costly trend, Netflix has taken a soft-handed approach. “We know from the black eye the music industry got when it went after individuals in the