MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1451520
retain existing subscribers, they had to capture and analyze everything. By understanding everything about their subscribers, what they watch/when they watch/how much they watch, and preferred screen type; they are able to develop content that resonates with the subscriber (most of the time). Netflix doesn’t do cookie-cutter projects (they do occasionally come up short), but the data helps creators produce stories that they can be proud of and achieves what every visual story developer wants … have millions of people around the globe view and enjoy. Two items produce churn more than anything – old/stagnant/boring content and unrealistic pricing. The “old” and new streaming services are all playing hardball to capture and retain the most subscribers the longest. During last year’s Black Friday/Cyber Monday sales, all of the newest participants pitched every new deal they could at consumers to get them to sign up. Notably absent were the streaming stalwarts – Netflix and Amazon (O.K., Amazon was there but they had sales on everything/anything so …). For many, their special holiday prices may have reflected the actual value to the subscriber or something close to it rather than the inflated self-value management felt their content was worth. We’re not judging; but they might be realizing that for some time, they may have to spend more to make less as they build a strong user foundation in the new video content arena. As the industry constantly stresses – content is king. But in the new arena, data is queen and service providers have to invest to learn more about their customers, to meet their diverse entertainment needs, and predict when they might leave because they will--even if for a few months. The good news is that the more the services learn about subscribers’ viewing appetite and habits, the sooner they will be able to create new content to entice them back. The shift to streaming can open up new doors and opportunities for content streaming services to offer more opportunities with consumers including gaming, retail merchandise, special events and other things to keep them more engaged, more entertained. Just remember what Shane Falco said in The Replacements, “Pain heals. Chicks dig scars. Glory lasts forever.” Okay, he may not have been exactly PC (politically correct) but then, he was only a replacement.