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Issue link: https://digital.macdirectory.com/i/1451520
about 1.64B. China and the US account for more than 56 percent of the global total and this will shrink to 49 percent by 2026. China’s growth is expected to decelerate to 354M by 2026, while U.S. subscriptions will grow to 450M in the same period. Globally, the market is projected to generate slightly over $32B this year with an average revenue per user (ARPU) of about $211. The figure will grow to nearly $46B by 2025 with most of the revenue coming from U.S. subscribers. For newer SVOD services, the challenge is competing with the established services because people seem to have reached the top of their home entertainment budget. The companies with the greatest growth and lowest attrition rates have to be from AVOD and FAST (free ad-supported streaming TV) services – Pluto, TiVo, Tubi, Roku, Tubi and ad-supported elements of some subscription services. Since rebundling (similar to yesteryear’s pay TV bundle) isn’t on the horizon yet, the best indicator a streaming service has in good retention and less churn is active, continual usage. As we noted, the organizations born in the digital arena (Netflix, Amazon and Apple) almost instantly realized that to capture new subscribers and