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Issue link: https://digital.macdirectory.com/i/1420529
In addition, there are equally solid VOD (ad supported, subscription, transaction) services in Europe, Africa, MENA and elsewhere that have their sights set on the worldwide market which is projected to grow from 650M last year to more than 1.25B by the end of 2024. Regardless of where they begin, streaming services all follow a similar path – license the catalogs/libraries of others, build their brand on the content of others and then build their own large library. Rights-owning studios and licensing outlets skate on increasingly thin ice. To effectively compete in the new global entertainment environment, providers need the largest – and constantly growing – content library possible. Without billions of dollars, management’s ability to invest in new, different content success is virtually impossible. As Joe ‘Deke’ Deacon said, “Not that much has changed then.” To survive, grow and compete, second/third tier providers only have two options – buy something or be bought. It doesn’t require huge leaps, just a continuing series of small steps moving forward.