MacDirectory Magazine

Pavel Prokopev

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1420529

Contents of this Issue

Navigation

Page 42 of 143

2020 was something like suddenly plowing into the eye of a storm for the content creation … didn’t really plan for it, didn’t want it/like it but had to figure out how to deal with it. All of last year’s production/post people/teams weathered it pretty well, accelerated the use of some technology/ideas and learned how to modify/master ideas that were just … ideas. They used advanced technologies and tools and they’ll be taking center stage – next to the post stuff – at next month’s NAB show and December’s IBC. We’ve spent the past month reviewing the events’ programs, digging into exhibitors’ websites, looking at examples of project phases and sanity checking with really smart people to understand how creatives made it through the year and how production/post people will create it alone/together as we move forward. First of all, if it weren’t for the contributions the technology industry has made in recent years, all of the screens would have been dark this year or folks would be looking at a lot of old stuff. But at the same time there’s a big difference between what the tools/products were supposed to deliver and how creative folks made them work. In our opinion, it’s sorta like –- the video stories content creators … create. With very little warning and even less advanced/tested what-if planning, studios shut down and sound stages went quiet. If folks were fortunate, they were sent home with minimum guidance other than “get the project done.” If they weren’t lucky … they were furloughed. Thanks to technology and creative advances, many in the industry were able to work through the disruption and create. There’s no going back! Despite Christopher Nolan’s best efforts to revive celluloid in 2018 with the re-release of Stanley Kubrick’s 2001, a Space Odyssey on celluloid film, digital filmmaking was firmly embedded in film/show production when the pandemic swept the globe. He wasn’t alone because producers like JJ Abrams, Quentin Tarantino, Stephen Spielberg and others along with film critics like Roger Ebert lamented the move to digital filmmaking. By almost every metric – resolution, dynamic range, color reproduction – as well as intangibles like warmth and viewer impact/retention, film is still cherished but practicality, waves of digital improvements and economics have all but replaced celluloid. The shift enabled the industry to continue to work despite the lockdown and helped test/refine solutions that otherwise would have required 10+ years to evolve. Digital production/post and distribution are going to be

Articles in this issue

Archives of this issue

view archives of MacDirectory Magazine - Pavel Prokopev