MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1420529
Churn – Streaming services love to see people sign up for their service but hate to see them go. Households presently have an average of five subscriptions and will change services (leave one/add another – churn) for a wide variety of reasons, including their stuff looks more interesting. Sign up – While people subscribe to new/different streaming services for the content, they often spend more time and effort on acquiring new subscribers than ensuring they retain existing subscribers. Keeping existing subscribers is easier and less expensive than hunting for new folks.