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Issue link: https://digital.macdirectory.com/i/1384448
forward to going out for a special evening? Will theaters be willing to invite them back with open arms? Ampere Analysis noted at the end of last year that APAC theater attendance had already begun to rebound but projected that western markets will continue to suffer the after-effects of the pandemic until at least 2022. And those theaters, as well as their western counterparts, might be less than eager to simply accept the arrangements offered by some studios. Exhibitors will survive but the relationships will change because fans will be fans. Studios will have to be creative and open with their partners in meeting their needs. While the sanctity of the theatrical release window has been discussed and cussed for years, it took the pandemic to force both sides to reluctantly agree that change is in the best interest of the industry and the consumer. Sure, some people prefer experiencing a movie in a theater. Others prefer and are more comfortable with viewing their entertainment at home. The number of people (especially growing families) that are satisfied with home entertainment has grown steadily since the early 50s when the TV moved from being a curiosity to becoming a home necessity.