MacDirectory Magazine

Ergo Josh

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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variety of alternate future moves because your competition doesn’t always do what you think he/she would or should do. We admit she quickly mastered the fact that winning at chess is about being aware of the total environment and staying flexible … not just focusing on your moves. It’s much the same way in the M&E industry today. Most producers and shooters focus on creating video stories that entertain, educate, inform people and when they’ve done that, they know they’ve won. Others (a few) are preoccupied on where their project is seen because it proves how their creative work dominates and is a tangible sign of their creative environment. Having watched filmmaker friends who were overwhelmed with the raw pleasure of seeing their finished film on the big screen, we get it. We have also seen the unbridled delight creative friends have had when they learn that over a three-week period more than 40M people around the globe had seen the project and the number of viewers was steadily growing. Would it have been nice to have both? Sure, but that move was blocked and it changed the entire course of the game … forever! Christopher Nolan insisted on his move with Tenet and that it had to be seen in a theater. AT&T/WarnerMedia didn’t think it had any better move because it was taking “advice” from the theater owners and Nolan rather than considering the total environment, all of their options and what other scenarios it should consider for this project and future projects. So, the bosses said … what the H***. And we all know how that $200M move played out. Heck, Niko Caro wanted Mulan to be seen first on the big screen. Same for Spike Lee with Da 5 Bloods. Jordan Peele pushed for Antebellum to hit the cinemas first and Aron Sorkin was hoping for The Trial of the Chicago 7 to have a big opening night. But they agreed with the studios and opted for a move that would put them in front of the greatest number of potential viewers … online where necessary and in theaters where possible. Most people signed up for the streaming service to be entertained at home and a few sat in theater seats and shared the unfolding stories with themselves. Already deep in cutting their losses by restructuring everything, slashing payroll and knowing that their most qualified people were already circulating their CVs; Warner’s Kilar and his boss, AT&T’s Stankey, couldn’t afford another bad move with Wonder Woman 1984. Watching her film shuffled four times on the release calendar because of the pandemic, Director Patty Jenkins said fans come first

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