MacDirectory Magazine

Ergo Josh

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1384448

Contents of this Issue

Navigation

Page 175 of 187

Had I lost all of my members and students, I would have still at least had YouTube revenue. Something is better than nothing, so don’t put all of your eggs in one basket. Do you have any recommendations for obtaining clients? Let’s assume you already have a portfolio with examples of your work. It’s OK to start with some free advertising on social media, but you really should have a real website to showcase your talents. Though I’ve built custom websites in the past, I’m now using WordPress because it’s really simple and easy to update. Second, you have to generate leads. That means doing more than just passively having a website. During my years as a graphic designer and freelance illustrator, I got a lot of business from craigslist by either placing an ad for my services or responding to requests from clients. Once you start getting clients, ask for testimonials and make them visible on your website along with samples of the projects. It takes time, but building a social media presence is a good way to attract clients as well. My YouTube channel started out as a hobby and quickly turned into my full-time job. I get emails every month from clients who want to work with me because I have made a name for myself in the digital art community. Do you use Painter and any other software together? If so, what do you like about that process? I'm of the philosophy that one should use the right tool for the job. Painter is a wonderful painting application and it works well for that purpose. However, there can be steps in my creative process that I'm just more comfortable executing in an application like Photoshop for example. Because I'm able to save my work as a cross-compatible PSD file format, I can easily work between Painter and other applications utilizing the strengths of each application to optimize my workflow. Typically, I'll get my painting nearly complete in Painter and then bring it into Photoshop to add some effects or adjust the color. Then I'll return to Painter to add the finishing touches. For more information visit Aaron Rutten at www.aaronrutten.com, www.youtube.com/aaronrutten. To learn more about Painter visit: https://www.painterartist.com/en/product/painter-essentials

Articles in this issue

Links on this page

Archives of this issue

view archives of MacDirectory Magazine - Ergo Josh