MacDirectory Magazine

Rachel Gray

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1359241

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Common Actions Menu. Campbell put it this way in his blog: “…it wasn’t until a user told us they felt like they were drawing the golden arches all the time – moving their hand back and forth over the iPad – that we felt we had permission to solve the problem is a unique way. Placing this menu right below the object, instead of in a corner of the screen, gives it prominence but doesn’t distract.” The reimagined Actions Menu was a success. Users wanted it to have even more features and they wanted to be able to customize it to their desires. Building new mobile apps and translating venerable desktop software to small screens and touch interfaces is not just a technical challenge, but one that requires a completely fresh look at how people want to work. A lot of the hard-core technical expertise goes into translating a design into a program that runs with transparent fluidity on a handheld mobile device. But their work would be meaningless if the human-facing elements didn’t work as smoothly for the user as the code glides through the ARM chips. The work of Adobe’s gifted interface designers is made easier by XD and the other Adobe tools they have to work with. But it remains an art that requires not only imagination and inspiration, but the greatest possible sensitivity to the needs of others.

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