MacDirectory Magazine

Rachel Gray

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1359241

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Nothing suddenly appeared because of the Covid crisis, but the virus did help them progress and become refined more quickly as filmmakers struggled to reinvent themselves to bring visual stories to life. Two advancements that have been slowly creeping into the content production industry are cloud technologies and virtualizing content. The cloud has become indispensable to content producers because the move from celluloid (film) to digital produced huge volumes of content which eventually had to be worked on by creative audio/video specialists located around the world rather than just the few creatives in town. No one will claim that the early movement of content to editors, special effects, audio and other creatives was fast, reliable, easy or even safe until most recently, but with the improvements: - Specialists were able to work away from the studios where they wanted to live/work - Producers were able to work with creative specialists they felt were the best for each task The cloud also made it possible for post-production crews to use highly specialized production tools that they used infrequently by the hour or project rather than purchase the entire software bundle (and keep it current with the latest enhancements). The tools and people who do the magic with the content we view today are freakin’ awesome. Adobe, Avid, Black Magic, Lightworks, Autodesk and hundreds of other broad-based and purpose-specific tools can be accessed for a specific task and often

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