MacDirectory Magazine

Mike Thompson

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1339792

Contents of this Issue

Navigation

Page 55 of 131

bundle plus their one or two “gotta have” streaming services. But an increasingly popular approach is to forget the cable guy and turn to one of the streaming content platform specialists such as Roku. Back in 2002, low-key CEO Anthony Woods had a simple idea after his brief stint with Netflix … give people a dongle that would let TV viewers use the power of the Internet to stream movies/TV shows from Netflix, Disney and other sources. To expand sales, Roku developed software that could be embedded in connected TVs from companies like LG, Samsung, TCL, Sony and others. Last year, the company finally decided it was time to tap into the global streaming market beyond its solid presence in North America. Since then, they have gained a strong foothold in Europe and South America by expanding its partnerships with TV manufacturers and content providers. The ad-supported devices and service make it fast and easy for viewers, especially connected TV (CTV) owners, to easily connect to the Internet and be able to choose from hundreds of ad-supported and subscription content from nearly all of the streaming services. While Woods isn’t inclined to talk about carriage negotiations and split revenue, industry insiders simply agree with Ron Woodroof’s comments in Dallas Buyers Club when he said, “I bet that didn’t surprise anybody.” As for streaming viewers, everything they could possibly imagine is already at one convenient place.

Articles in this issue

Archives of this issue

view archives of MacDirectory Magazine - Mike Thompson