MacDirectory Magazine

Piotr Rusnarczyk

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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that would know or anticipate what the viewer wanted to see, depending upon a wide range of personal data. “We are close to having the technology to sync up with and deliver the right content along with production/distribution needs to enhance and expand the availability of super aggregators – services and devices,” McLennan said. “The sooner we get there, the sooner we can eliminate or minimize expensive customer turnover to benefit all segments of the ecosystem.” More importantly, we believe the move will be an important step in removing the industry’s massive overhead cost caused by content piracy. We’re really fed up with people – primarily academics or pirates themselves – justifying the hundreds video pirate sites like Pirate Bay and BitTorrent as being “good for the industry.” For example, the most recent was a University of Georgia study released in Management Science that piracy actually improves viewership (they also included theater ticket sales but that’s too far in the future to even think about). Let’s lay our cards on the table regarding piracy … it’s not a victimless crime! Video content piracy – something for nothing – has been around forever. People snuck 8mm cameras into theaters to shoot crappy content off the screen. Studio people “borrowed” master prints. Folks griped about expensive cable bundles and the need to pay for the hundreds of channels to get the few they really wanted to see. IP-based streaming “eased” the pirate demand until “everyone” got into the act offering their service for $5-$15 plus subscriptions and suddenly the overload complaint returned. In addition, streaming made it remarkably easy for pirates to divert excellent quality content to their torrent sites and offer a “better” subscription service at a very reasonable fee. Since pirate viewing was running rampant, some folks liked to tout the volumes of “free” views as a hint as to the project’s success: - The first episode of season seven of Game of Thrones was pirated 91.74M times and the season accumulated more than 1B illegal downloads a week after it ended. - Disney’s Mandalorian was pirated three hours after the first segment release and quickly became the most pirated TV show – at that time. - While Netflix’ Hastings called sleep the streaming

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