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Issue link: https://digital.macdirectory.com/i/1318513
he added. “Every business owner will tell you it costs more to sign a new customer than keep an existing customer and that it’s difficult and expensive to win that customer back. “No content creator/producer wants that,” he exclaimed. “And no consumer really wants to go back to their old cable bundle. What people do want a well-executed aggregated, single-sourced solution that delivers a very wide range of content choices that will present intelligent content recommendations with a single front end and stable user experience.” The “new” CBS super service seems to be a move in the right direction. Smart TVs from firms like Sony, LG and Samsung as well as vMVPD solutions such as Roku and Apple TV could potentially provide the single-source service consumers want without the binding service contract. “Depending on your personal interpretation, we’re on the cusp of the third or fourth wave of broadcast/entertainment growth,” McLennan said. “We’re entering the new golden age of content that could provide each viewer their own television experience … an empowering moment societally.” The ultimate solution is a single source that can quickly search global, regional or local genres – depending on an individual’s licensing/fee agreement – and deliver just the content you want, when you want it, to the device you’re looking at at that specific time. We understand that such a complex, comprehensive solution is quite a ways off because it will require an intelligent platform that will know confidentially the individual consumer as well as the service’s ability to understand and deliver entertainment regardless of the influence of the creator/owner. The personalized content service would require a robust amount of AI