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Issue link: https://digital.macdirectory.com/i/1318513
Power in the Hand – The mobile phone is the first (and only) consumer product to become wildly successful in less than five years when it achieved 50 percent penetration around the globe. The greatest penetration is in the APAC region where the personal screen is used for entertainment more than a TV. Pandemic Driven – It’s difficult to prove, but many researchers note the heavy viewing during the day across all ages has been caused by the lockdown. It doesn’t really matter because video story viewing is becoming an integral part of our lives. More, Faster – Consumers are all excited about updating their mobile devices to new units that are 5G-enabled. They don’t really know why other than watching a movie will suddenly be faster, more enjoyable. The problem is a two-hour movie will still play … two hours.