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Issue link: https://digital.macdirectory.com/i/1318513
found solace in using their smartphones for feature-length viewing as opposed to small nibbles during the lockdown. Sensor Tower also noted that politically controversial TikTok, with more than 87M downloads in June, was wildly more popular with folks around the globe. The popularity is the same as with most video web sites like YouTube, Instagram and yes, even PC (politically correct) sites like Facebook. First, the sites allowed people to express themselves freely, openly. Then, you get that warm fuzzy feeling when you see how much people like you because you have all these followers. When followers reached critical mass, people discovered there was money to be made in this stuff and that marketers pay big money to be seen with you. “While the short-form video apps are a very lucrative cottage businesses for most, they have also become interesting outlets for streaming content owners and filmmakers,” McLennan noted. “Their dedicated apps are providing great opportunity for brand engagement along with widespread show and theatrical movie trailer exposure. The more marketing savvy project owners are creatively using outtakes, mistakes and video clips to attract viewers and build subscribers,” he added. We also see video app sites as great places for indie filmmakers to promote finished projects and their professional expertise/services to studios, marketers and folks who need creative work done. One of the prime reasons for placing marketing emphasis there is because “everyone” has a phone/smartphone today. There are 5.11B phone users and 2.87B smartphones worldwide – and they know how to stream with them. Asia Pacific countries have the largest number of mobile phones as well as the greatest number video content users (think inexpensive service, lower-cost devices). Their use of mobile phones is almost four times larger than desktop and TV screen viewing. Total annual mobile viewing worldwide will provide the industry with more than $27,143B this year, and the demand will continue to grow. Experts say the increase in video traffic using a smartphone has been driven by the lockdown which has resulted in increased viewing time and more video content embedded in news media and social networking. Today, most mobile video is streamed at low-definition (360p) and standard-definition (480p) formats because of the